Why Do Law Firms Need Videos?
Creating a relationship with the client is one of the most important ingredients in the success of your law service. Your website is often your first chance to make an impression and convert the user into a paying client. As the YouTube generation grow into adults and find themselves in need of law services, they may be inclined to start their search with video.
Videos are a big component in Search Engine Optimization in conjunction with your website. Major search engines are now indexing these videos right inline with the other search results. And the more relative content that you have out on the web, the better your rankings can become.
Lets go over some things you should be thinking about before and during your shoot.
Decide what format you would like to use
- Short introductory video
- Answering a commonly asked question
- Or a scripted law marketing video
Think about other imagery you would like to show up in your video.
- Office photos
- Staff photos
- Clips of conversing with a client
- Clips of you working at the courthouse.
The main goal of these videos are to get the user to contact you.
Know your content and try to refrain from reading a teleprompter.
Don’t get too nervous at first, you don’t need to nail this on the first take.
Be prepared to have several takes. Get it right, because this could possibly be the first thing a potential client sees.
Keep your videos short – point of this video is to get them to contact you. Once you have them in your office, you can ellaborate on their case, giving them all the information they need.
To obtain more information, please feel free to contact us at marketing@consultwebs.com or call us at 800-872-6590.
Bob Kraft says:
September 14, 2010 at 8:55pmGood job Kevin! That was excellent advice, and I bet you did it all in only one take.
Kevin Smith says:
September 20, 2010 at 6:18pmThanks Bob! It might have been one take… Nobody will ever know!