Consultwebs Does Law Firm Web Audits Too!
How effective is your law firm’s Internet marketing campaign? Consultwebs.com can help you answer that question. In addition to providing website design, content development, advanced SEO campaigns, social media, mobile website development and blog development and maintenance, Consultwebs performs Web campaign audits as well.
Why does my firm need an audit?
Even the most successful business strategies can be improved. It is vital that your law firm continuously look for inefficiencies in your Web marketing campaigns and implement the necessary steps to stay ahead of your competition and get cases.
Maybe you feel your firm is at a crossroads. Perhaps it’s time to expand your Web campaign and go live with that automobile accident-focused website. Or maybe you are reconsidering all the time and effort you are putting into your Personal Injury blog — the blog that no one appears to be reading. These issues can be addressed in a very straightforward manner by a Consultwebs’ Professional Web Campaign Audit.
What does a Consultwebs’ Audit entail?
Consultwebs offers two audit levels: Basic and Platinum.
The Basic Audit includes an evaluation and recommendations for the on-site optimization of your website, as well as feedback regarding the design, content and programming/coding of the site. On-site optimization feedback includes research on your content’s keyword density, meta data (title tags, ALT tags, HREF tags, etc.) and the effectiveness of your site’s inter-linking. Recommendations from a design perspective include your site’s calls to action (prominently displayed telephone numbers, contact forms, chat services, etc.), the ease of navigation, presentation of information, conversion rate, search engine compatibility and more.
Our Content Team will assess both the type and quality of legal content on your site, checking the attorney biographies, testimonials (if applicable), practice area, verdicts & settlements and firm news sections. Our Programming Team will analyze and provide feedback relating to the load time of your website, a review of your Content Management System (CMS), SEO-friendliness of your URL and backend code, as well as XML sitemap setup and Google Webmaster setup and configuration. This is an in-depth and thorough audit; however the Consultwebs’ Platinum Web Marketing Campaign Audit delves even deeper into your online marketing strategies.
The Platinum Audit includes all of the features of the basic audit and goes further by additionally examining the effectiveness of your entire Web network. Are the websites built and implemented properly to support broad online visibility? Does the network of websites communicate the branding and message of the firm in a consistent manner? How should your law firm’s marketing dollars be applied across the firm’s Web properties to maximize the potential of each website? The Platinum Audit is an exhaustive assessment that takes an in-depth look at your current search engine visibility, including long-tail search effectiveness. The Platinum Audit also provides:
- An SEO competitive analysis of your top three rivals’ websites;
- An evaluation of your business listings, including a review of Google, Bing, Yelp and other primary business listing services;
- An expanded review of your site’s architecture and framework, including recommendations for improvement on the framework and structure of your overall Web visibility;
- Analysis of your firm’s marketing impact, including online focus group feedback that provides user-level recommendations to improve your site’s appeal and return on investment.
The Basic Audit includes anywhere from 5-15 pages of feedback, while the Platinum Audit is up to 35 pages. Both audits include visualizations and can be easily understood by even the least tech-savvy person in your office.
Consultwebs is confident that our Web marketing audits are tremendously beneficial to any firm marketing (or not marketing) online. Like most of Consultwebs’ services, these audits may be customized depending on your short-term and long-term goals and priorities.
Today’s Internet holds unlimited marketing potentials for you and your law firm. The recommendations offered through the help of our Professional Web Campaign Audit will help you obtain your long-term marketing goals and bring additional prospective clients to your law firm’s website.
Contact Consultwebs.com Today For Your Website Review
Please let us know if we can provide further information or answer any questions. You can read more at our law firm marketing blog. To learn more about how we can develop or maintain your presence on the Web, or if you would like to know more about the services we offer, please contact us at marketing@consultwebs.com or 1-800-872-6590.
