Is Your Law Firm Mobile Yet?
Have you accessed the Internet with your mobile phone recently? According to a recent survey conducted by YouGov, if you haven’t, you may soon be in the minority. One in five Americans use their mobile device to surf the Net daily. Overall, mobile Internet usage is up 17 percent since last year. Even so, 27 percent of respondents say websites that don’t display properly on their mobile screens discourage them from staying on the site or coming back later on their mobile device.
This has huge implications for anyone advertising on the Internet, including law firms. As Americans increase their mobile Internet usage, their expectations will also expand. Demand for instant information, mobile-friendly sites, and local search results will rise. In this new mobile age, those firms that are prepared for this paradigm shift and ready to meet the expectations will benefit much more than late adopters.
Consultwebs recently compiled mobile analytics data for their clients. From 2009 to 2010, mobile visitors increased twofold. Again, in 2011 the numbers are double those in 2010. The two year average showed that there was five times the amount of mobile visitors in 2011 than 2009. Clearly, the number of mobile visitors to lawyer websites is growing steadily. If mainstream projections are true, the growth will only increase from here. Looking at the progress so far (using Consultwebs.com, Inc.’s law firm client data), an estimate of visitors to your law firm website from a mobile device is likely around 8% – 12%; a healthy percentage of your overall site traffic. Perhaps 2012 will yield three times that amount!
Firms without mobile-friendly sites will be far less effective in reaching out as the market shifts and grows in new ways.
Have you tried finding information on your site with your mobile device recently? If not, take a look and see if your load time, navigation, and graphics will draw mobile users in, or cause them to click away immediately. If your site is less than satisfactory, call or email us today to find out how you can improve your law firm mobile website presence.
For additional information on mobile Internet marketing for law firms, please see Why Are Mobile Friendly Websites Necessary for Law Firms? and Mobile Revolution or contact us today at marketing@consultwebs.com or 1-800-872-6590.
