Use Google Alerts To Get Cases And Improve Your Rankings
As you know, obtaining quick notice about local accidents and injuries will help your law firm in many ways. First, if you are aware of accidents early, you may have a chance of getting an inside track on a case. Additionally, if you post something on your website quickly, you may be found and have an opportunity to get a case. Posting information on your website, blog and social media will also help your rankings. Google rewards websites for frequent updates and activity.
To develop a list for your Google Alerts entries, I recommend that you ask your attorneys (or have someone decide) which topics and locations you wish to follow for news or blog information, then sign up for Google Alerts for them. Any time there is news on your chosen Alert topic, you will receive an e-mail. You can e.g., sign up for your target city/town names, state, etc., variations of car accidents (and injuries), truck accidents (and injuries, major highways, etc.), train accidents (as well as major train names), hospitals (and hospital injuries, negligence), drug names you wish to target (if applicable), etc.
You can also sign up for Alerts on competitors’ names to follow what they are doing as well as enter your firm and attorney names for law firm reputation management and social media legal reputation management.
If you would like our help in preparing the content on your website, press release, legal blogs or social media, just let us know at marketing@consultwebs.com or 800-872-6590 and let us know that you need it posted quickly. Our legal content team includes attorney writers who will talk with you (when applicable), develop the content for your review and post it promptly.
Dale Tincher says:
November 30, 2011 at 3:29amTom, thank you for your comment. You make a valid point. As with any type of news or information, attorneys must be judicious about the information they choose to post. The value of Google Alerts is that they provide “current” information and ideas that attorneys can consider for posting to their blog, social media, website, etc., as applicable. As you know, a challenge of a blog, social media, website, etc., is coming up with relevant, newsworthy information. The current information they post will be indexed in the search engines before their competitors’ information is posted, hopefully allowing the firm to show up first when individuals are seeking information or legal help.
Thank you again. I welcome additional comments.
Tom Young says:
November 29, 2011 at 1:41pmI think you need to be very careful with this approach. I find it hard to imagine using this tactic for anything legitimate aside from trolling for a case. In my experience, this advice will lead to lawyers going down very questionable professional roads.
Dale Tincher says:
November 30, 2011 at 3:29amTom, thank you for your comment. You make a valid point. As with any type of news or information, attorneys must be judicious about the information they choose to post. The value of Google Alerts is that they provide “current” information and ideas that attorneys can consider for posting to their blog, social media, website, etc., as applicable. As you know, a challenge of a blog, social media, website, etc., is coming up with relevant, newsworthy information. The current information they post will be indexed in the search engines before their competitors’ information is posted, hopefully allowing the firm to show up first when individuals are seeking information or legal help.
Thank you again. I welcome additional comments.