Law Firm Website Content: Frequency & Amount (How Often & How Much)
If you are like most lawyers today, you market your law firm proactively through direct mail, billboards, television, radio and the Internet. You probably have a website. You may even have a blog that you keep active. Many Web-savvy attorneys have discovered that in the online world, “content is king.”
This raises two questions: First, how much content is necessary? And how often should you update that content in order to be found by your potential clients?
How Often?
Regular updates to a website are strong signals to the search engines that your law firm website is relevant and up to date. At Consultwebs.com, Inc., we recommend updating your law firm website (one that is “static” or informational) with substantive content at least twice per month. Blog websites should have articles uploaded on a more regular basis. Around two or more times per week is an acceptable number for blogs. See examples of some of the legal blogs we manage below.
- http://blog.munley.com
- http://blog.louthianlaw.com
- http://www.flainjurylawyer.com/blog/
- http://www.frankjenkinslaw.com/blog/
- http://www.salvilaw.com/blog
How Much?
When considering how much content or how many pages to have on your law firm website, there is no generic, all-encompassing answer. At Consultwebs.com, we recommend adding as much content to your site as is relevant to your target audience. You never want to add unnecessary or irrelevant content simply to be adding content.
First and foremost, your website should serve as a resource for your visitors. A child injured by a drunk driver, a woman going through a divorce or a son whose father was neglected at a nursing home are all examples of potential clients that are looking to the Web for answers and legal help. If your site has very little or outdated information, that client will likely go elsewhere to find that help.
Your site’s content should be in-depth and well-written. This will build stronger relevance for search engines and help your target audience stay engaged. In short, if you develop good, high-quality content, the more the better.
If you are not sure how many pages of content are on your website, type “site:www.yourdomainname.com” into the Google search box. The number of results that show up is equal to the number of pages on your site that are currently indexed by Google. There are other ways of finding out the quantity of pages on your site such as RavenTools and similar products.
Note: If Google reports fewer pages than you think or know you have on your site, there may be a problem with your sitemap or optimization process.
Contact Consultwebs.com today to for assistance on this and other issues relating to your Internet marketing campaign. You can reach us at (800) 872-6590, or by sending an email to marketing@consultwebs.com.
