The Thought Leader Lawyer
Thought leaders are especially influential in the digital age of innovation. Becoming a thought leader can establish your firm as an authority and further separate you from your competitors.
Consultwebs.com CEO and founder Dale Tincher formulated the idea of starting the legal Web marketing company in 1999 when dial-up Internet connections were the norm and lawyer marketing focused primarily on Yellow Page advertising. Dale was convinced that the Internet would replace Yellow Pages and become the leading advertising medium for law firms. He was right.
How can you pave the way for your legal team as a thought leader?
Offer creative solutions to common industry problems.
Have you noticed common problems facing the legal profession? What about complications within your particular practice area? If you have creative solutions to such problems, test them and share them with others! Your law firm’s blog would be a wonderful place to share your creative solutions. Make use of other developments in technology to present your ideas, such as creating a Q&A video series or hosting a Google Hangout.
Garner above-average returns on your investments.
In a recent article about thought leadership, Forbes noted the importance of thought leaders maintaining a competitive ROI advantage:
“For any individual or any organization to be a thought leader it’s especially critical that they monetize their state-of-the-art thinking by increasing their ability to source, work with and profit from their target markets. In effect, being a thought leader absolutely includes the ability to garner radically above-average returns for the investment and effort. Becoming a thought leader is about making money and making history.”
It is critical that law firms keep a finger on the pulse of their ROI, both for the success of their business and brand. If you are unsure of how effective your legal marketing investments have been, Consultwebs.com Marketing Director Tanner Jones has provided step-by-step instructions for calculating your ROI.
Build a think-tank among your colleagues.
One way to become a thought leader in the legal industry is to collaborate with other attorneys and legal colleagues. Building an industry think-tank will not only generate amazing ideas that your firm will likely find beneficial, but will credit you as orchestrator of an amazing exchange of ideas! Brilliant minds aren’t cultivated in a vacuum.
Fostering relationships will promote your reputation and establish important connections for your firm, such as opportunities to gain backlinks from other legal websites. To seek out potential think-think members, consider utilizing your Social Media presence for networking opportunities.
Building a think-tank could grow into something more. Raleigh, North Carolina personal injury lawyer Ken Hardison grew his think-tank into PILMMA, one of the leading lawyer marketing associations in the United States. Hughes & Coleman did the same with the creation of M&L Lawyer Marketing Association.
As you begin to view yourself as the thought leader lawyer, you may soon find that your firm will gain attention as a cutting edge member of the legal community, thereby increasing your referrals and case load.