Most law firms have intake professionals, whether they be paralegals or secretaries, who speak with new callers and ask them that golden question: “How did you hear about our law firm?” While that is useful information to collect and analyze over time, it still does not allow you to drill down deep enough to gather the necessary data in order to make better informed decisions about your Web marketing efforts and even for your overall marketing efforts.

There are two ways to utilize call tracking. One is through the use of a single, static telephone number and the other is through multiple, dynamic phone numbers.

Static call tracking simply uses one phone number across all of your Web pages on a single website and tracks how many times users picks up the phone to call your office. It will allow you to see which day of the week generates the most phone calls, what specific time of day the majority of phone calls come in, and how many phone calls went unanswered.

Dynamic phone call tracking will provide much more analytical information.

Dynamic call tracking displays unique phone numbers to each individual user during their Web session and tracks the user activity. For example, visitor “A” will see (800) 123-1234 when they visit your site.  Visitor “B” will see (800) 123-1235 when they visit your site.

The unique numbers associated with each user’s visit allows the call tracking service to collect data from each Web session that generates a phone call conversion. The data collected from dynamic call tracking will tell you how the visitor found your website, including what they specifically typed into Google or other search engines to find your site. You can even track your pay-per-click conversions with call tracking installed.

Once the visitor lands on your site, it will tell you how long they stayed on certain pages, what pages they visited, and what page they were on when they decided to pick up the phone and call your office. Call tracking provides a wealth of information that you and your Web consultant can use to make more informed decisions regarding your design and search marketing efforts. It allows you to continuously improve the conversion rate of your website and strengthen your return on investment month after month.

Many Consultwebs.com clients have already implemented call tracking on their sites and have collected tremendously valuable data to improve their sites. Below is a testimonial from a long time client regarding the value this service has provided his firm, Salvi, Schostok & Pritchard P.C. (Chicago, IL):

“It changed our whole perspective as your client. Our conversations had become a constant theme of forms, forms, forms… ultimately it didn’t matter if a potential client called or emailed us. What matters is that they did find us and contacted us so we could provide them with the best legal services we could offer. In my opinion, it is a major success that you are tracking these phone calls and I’m very excited about the depth of data now available to us. We’re in a great position to better understand our audience, potential clients, and sign more relevant, high-value cases because of call tracking.” — TJ Saye

If you want to gain a better understanding of how effective your Web campaign is, install call tracking on your website and let the numbers speak for themselves.

To learn more about the benefits of call tracking, call us today at 800-872-6590 or email us at marketing@consultwebs.com.

[Video] Maximize Your ROI through Call Tracking on Your Law Firm Website | Law Firm Web Marketing

Feel free to call us to discuss your law firm’s design and how Consultwebs.com may be able to help make your website stand out from your competition.  Reach us at 800-872-6590 or marketing@consultwebs.com.

Four Ways to Distinguish Your Law Firm Website [Video] | Law Firm Web Marketing

We’ve outlined two considerations to weigh when deciding if a multiple website strategy will work for your law firm and your Internet marketing budget.

Focus the site.

Your law firm’s main website should be general in nature, using content to expand upon each of your firm’s practice areas. In contrast, a satellite website should be targeted. It should focus on a particular practice area that provides a strong source of revenue for your firm, or a practice area that has the potential to bring in a high number of strong inquiries.

For example, if you have experience at handling truck accident cases and wish to market that practice area more heavily, a satellite website is an excellent marketing tool to publicize your credentials, experience and results with regard to truck accident cases. This satellite site strategy would be focused on “home runs” – or, quality cases. A firm cannot expect daily inquiries from a site this focused, given the rarity of the accident itself. However, they can certainly expect a strong return on investment when they do sign a case from the site. See Munley, Munley & Cartwright’s truck accident website as an example.

If the firm preferred to market a particular practice area more aggressively, a focused satellite site would be the ideal strategy. Although your firm’s main website may be optimizing primarily for a certain area, a satellite site would further supplement those efforts and results.

Potential clients are comforted to see a law firm’s focus on their particular injury or situation. If you needed an eye doctor, would you feel comforted by a general practice doctor who claims to have experience in audiology, cardiology, dermatology, neurology, nephrology, pulmonology and, oh yeah, ophthalmology? Of course not; he would likely be perceived as a “jack of all trades and a master of none.” It’s the same way with your potential clients. A focused satellite website avoids sending mixed signals to your visitors. When they see your dedication to their area of legal need, trust is built and the fit is strengthened. For supporting information regarding conversion statistics for satellite sites, see the results of our recent survey of over 200,000 visitors.

Another strategy when using multiple sites is to focus on a specific geographic market area. If your main website does well at driving traffic and inquiries from the city where your main office is located, consider creating a city-specific site that targets outlying areas. Do you have satellite office locations? Focus the satellite sites around those market areas. Google and other search engines are committed to serving local results. Use that to your advantage and strengthen your presence in those areas through the use of a geographically-focused satellite website. You will want to use a local phone number for that site and tie it into your Google Places profile. Strengthening your local Web presence is becoming even more critical as we get into 2012 and as search engine algorithms continue to focus locally.

Apply an ongoing SEO plan to the site.

Before you decide if a multiple website strategy is right for your firm, please understand that there are simply too many websites competing today to build a satellite website, launch it and let it sit. If you want the site to generate revenue for your law firm, you need to market it. There are a number of ways to do this, including search engine optimization (SEO), pay-per-click (PPC), TV ads, billboards and radio advertising. The most cost-effective strategy is to implement an ongoing search engine optimization campaign.

It is recommended that you support the site with quality and relevant incoming links, strong content and properly structured metadata. You should plan to keep the site active with updated content, either by adding new content each month or repurposing the content already on the site. By continuously adding pages to the site, or by repurposing existing content, you illustrate to Google and other search engines that the site is relevant and active – ultimately working to become the best resource for a searcher interested in your services.

You should also track the results from the site. Track all inquiries that come through the site through the use of Google Analytics and call tracking. Analyze conversion data to improve the effectiveness of the design. Set up rankings reports for your site and track your competitors’ rankings as well. Through the help of this data, you will be able to identify trends and continuously improve to keep your satellite website successful.

If you are asking yourself, “should my law firm have multiple websites?” the answer is likely “yes.” The Internet is obviously becoming more competitive. Law firms that expect to continue receiving all of their leads through their main website will soon be surprised and disappointed as those leads thin out. Many firms’ leads will dissipate if they are depending on only one Web property to generate all of their Web business. Satellite websites are important and can quickly become a valuable addition to your overall Web strategy when implemented properly.

Contact Our Law Firm Marketing Experts Today

If you would like to talk further with an experienced legal Internet marketing strategist, reach out to Consultwebs.com, Inc. today. Our team of experts will work with you to identify the most optimal practice area or geographic location for which to target your satellite site(s). Call us at (800) 872-6590 or email us at marketing@consultwebs.com.

Using Multiple Websites in your Law Firm Web Strategy | Law Firm Web Marketing

Perhaps you feel the same way when looking for an Internet marketing firm to manage your Web campaign.  Your law practice, whether comprised of fifty attorneys or only one is unique and significant.  At Consultwebs, we’re not interested in making a quick buck and hitting the road.  Through cultivating long-term relationships with our clients we believe the benefits can be maximized for both parties.

Sometimes this commitment to our current clients has meant taking a financial loss.  We limit our clients so that we will never take more than two or three in a geographic market for given practice areas.  It doesn’t make sense to farm out our services to the highest bidder or any law firm who comes along.  To us, this foundation of individual client commitment may not make the most dollars and cents, but it makes the best ethical sense.

If you have been feeling like a number, maybe it is time to reconsider your marketing connections.  If your firm is interested in starting a relationship that has the potential to go long term, we may be just what you’re looking for.  We’re a company that won’t just go philandering after other clients.  You are an individual with specific needs and we are a boutique firm who can work with you to create the unique marketing plan that fits your firm’s needs.

Call us today at (800) 872-6590 or email us at marketing@consultwebs.com to discuss how we can build your marketing future together.

No More Numbers, Only People | Law Firm Web Marketing

This has huge implications for anyone advertising on the Internet, including law firms.  As Americans increase their mobile Internet usage, their expectations will also expand.  Demand for instant information, mobile-friendly sites, and local search results will rise.  In this new mobile age, those firms that are prepared for this paradigm shift and ready to meet the expectations will benefit much more than late adopters.

Consultwebs recently compiled mobile analytics data for their clients.  From 2009 to 2010, mobile visitors increased twofold. Again, in 2011 the numbers are double those in 2010.  The two year average showed that there was five times the amount of mobile visitors in 2011 than 2009.  Clearly, the number of mobile visitors to lawyer websites is growing steadily.  If mainstream projections are true, the growth will only increase from here.  Looking at the progress so far (using Consultwebs.com, Inc.’s law firm client data), an estimate of visitors to your law firm website from a mobile device is likely around 8% – 12%; a healthy percentage of your overall site traffic.  Perhaps 2012 will yield three times that amount!

Firms without mobile-friendly sites will be far less effective in reaching out as the market shifts and grows in new ways.

Have you tried finding information on your site with your mobile device recently?  If not, take a look and see if your load time, navigation, and graphics will draw mobile users in, or cause them to click away immediately.  If your site is less than satisfactory, call or email us today to find out how you can improve your law firm mobile website presence.

For additional information on mobile Internet marketing for law firms, please see Why Are Mobile Friendly Websites Necessary for Law Firms? and Mobile Revolution or contact us today at marketing@consultwebs.com or 1-800-872-6590.

Is Your Law Firm Mobile Yet? | Law Firm Web Marketing

The semi-annual PILMMA conference, led by Ken Hardison, J.D., has become one of the nation’s leading marketing and management seminars for the legal profession.

This fall’s October seminar was unparalleled, featuring keynote speaker Michael E. Gerber, author of E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It, as well as several other E-myth books.

Speakers included Trey Ryder, Dale Tincher, Larry Bodine, Josh King, Barrett Sharpe, Eric Rogell, Jess Todtfeld, Micki Love, Scott Richardson, Alex Nottingham, Simon Aronowitz, Jeanne Frazer, Ken Hardison and Chad Dudley.

Topics addressed by the speakers included:

• Using testimonials to market your practice;
• How to start and market a non-profit organization;
• How to get the most out of your marketing agency.

Dale Tincher, CEO of Consultwebs.com, Inc., a leading legal marketing company, joined a panel discussion where each panelist provided insight and strategies on the latest Internet marketing opportunities.

Value of Legal Marketing Seminars

Many of Consultwebs’ clients and other firms attest to the value in attending legal marketing and management seminars.

Jim Adler, a leading Texas lawyer and PILMMA MasterMind member, commented, “I have been a leading Television advertiser for more than 30 years and I thought I knew everything about lawyer marketing. Your meeting taught me otherwise. The meetings are so refreshing not only because of all the great new ideas I get but also because they are invigorating.”

Christopher Munley of Munley, Munley & Cartwright, a frequent PILMMA conference attendee, has stated, “Ken Hardison is a genius. I have been to many, many marketing and management seminars over the years, and PILMMA is one of the best there is. Ken’s seminars are always full of interesting speakers and innovative ideas. This is money well spent.”

We invite you to view the photos that Consultwebs took of the PILMMA Las Vegas lawyer marketing conference.

Upcoming PILMMA Law Firm Marketing Seminar

PILMMA will be hosting a spring 2012 marketing and management seminar in New Orleans, LA, on March 16 and 17. Visit PILMMA’s website to register.

If you would like information on how we can help you market your law firm online, please contact us at 800-872-6590 or marketing@consultwebs.com.

Valuable Information Shared at Recent PILMMA Marketing & Management Summit in Las Vegas | Law Firm Web Marketing

Before the Internet, large scale marketing campaigns were costly and it was more difficult to offer your legal services on a national scale. Attorneys relied on television spots, radio ads and telephone directories to gain visibility in the marketplace. When times were good, many law firms could afford to advertise this way. However, when hard times came, it had a large impact on how much they could rely on traditional advertising strategies.

Today’s economic climate isn’t very inviting in terms of increasing expenditures. Even so, more and more law firms are realizing how the Internet can open new marketing opportunities at a cost that is within reach. No longer does the “biggest budget win,” but instead law firms need the smartest budget to come out on top. In short, the Internet has become the great equalizer.

In 2010, 79% of all U.S. citizens were Internet users according to the International Telecommunication Union. Smartphones make up 40% of all mobile phones in the U.S., and have increased the Internet’s reach (Nielsen). Instead of searching through the YellowPages or trying to remember that lawyer jingle from the radio, more people are reaching for their Smartphones and computers to find help.

However, simply putting your firm on social networking sites and creating a website is not going to maximize your returns. As Internet usage grows, search engines are getting smarter, offering up results based on a wider variety of factors. Instead of just having a law firm blog, it is increasingly important to keep it updated regularly. Your site is important for generating leads, and for converting visitors into clients. To most effectively use the Internet, your website should never be finished—it’s a continual process of creating content.

If you have conflicting information listed in different directories (think “st.” in one place and “street” in another), that too can cause misrepresentation in your local online presence. Continual updates to your content while streamlining your online communications can go a long way towards increasing your visibility and broadening your client base. Effective management of a law firm’s online marketing strategies is crucial to success.

Another key factor is timing. Law firms are beginning to realize the potential the Internet holds for obtaining cases, and they are responding accordingly. It’s important to not let competitors get ahead of you in their Search Engine Optimization efforts and Web design. The longer a website has been in existence, the more credible and authoritative it appears to search engine algorithms. However, strong, ongoing content development can be used by law firms just starting their Web presence to overwhelm other factors and gain a high ranking. This is especially true for law firms in small towns or suburbs. Clients looking for a lawyer are likely to search locally, and many search engines push local results to the top in the Google Places listings. For small town lawyers, this is a great advantage. By focusing on specific practice areas, attorneys in those locations can generate a strong presence and significantly increase their law firm caseloads.

One of the major advantages of marketing your firm on the Internet is the cost effectiveness of doing so. Because your site is up 24/7, potential clients can find the answers to their questions any time of the day or night. Instead of spreading marketing funds out and advertising to everyone, you can focus on specific areas utilizing quality Search Engine Optimization. Internet marketing can be tailored to fit an attorney’s goals and budgetary needs. There are different methods for advertising online, and law firms can pick and choose to create a flexible strategy that works for them and fits their budget.

There’s fierce competition out there, but the size of a firm’s budget is no longer what defines the winners. With help from the Internet, firms with small budgets can now come out on top, riding the wave of compelling and effective website design, search engine optimization, and well-written content. At Consultwebs.com, we believe that law firms will see the very best results through a tailored marketing plan. Combining attorney-specific legal experience with knowledge of successful marketing strategies, we offer services to fit budgets from small to large. Every day we help lawyers and law firms close the gap between their goals and the attainment of them. For more information on partnering with us, please contact us at marketing@Consultwebs.com or (800) 872-6590.

Law Firm Internet Marketing – The Great Equalizer | Law Firm Web Marketing

Now more than ever, it is important to maximize your law firm’s Google Places listings. A critical factor used to establish a Google Places listing is the number of citations the profile has obtained.  A citation is given when a law firm’s profile is listed on a trustworthy Web channel.  Google locates those citations throughout the Web and associates them with your Google Places profile.  The more citations your firm has, the more credible it appears.

Getting those citations can take work, but help is here. Consultwebs.com recently announced a new marketing service, ProfilesPlus+, an innovative product that compiles and syndicates your firm’s business profile across 75+ Web channels. ProfilesPlus+ uses a network of local online distribution channels to list your law firm’s business profile. The new product distributes a trusted feed to the Internet’s quality search portals, which includes search engines, mobile devices, in-car navigation systems and Social Media sites.

The goal is to maximize your local and national online search results, helping drive relevant Internet traffic to your law firm website via a stronger Google Places presence and added visibility throughout the Web, with listings on numerous directories, search engines and trustworthy Web channels.

Contact Consultwebs.com Today

Take a closer look at ProfilesPlus+ today and learn how it can help boost the number of citations in your Google Places profile and expand your visibility across the Web.

Go to Consultwebs.com’s ProfilesPlus+ page today to learn more.  You may also contact us at 800-872-6590 or marketing@consultwebs.com to sign up today!

Maximize Your Law Firm’s Local Visibility Using ProfilesPlus+ | Law Firm Web Marketing

By this time, a few minutes have passed and the visitor is pleased with your office décor, impressed by the plaques on the wall and intrigued by the marketing material provided. However, with no one present to provide assistance, the potential client walks out the door. Now imagine this scenario repeating itself every day with every potential client that walks through your door!

You would never treat your walk-in traffic this way; do you want to continue to treat your website traffic this way?

Your website is a direct extension of your office that shares a common approach in converting visitors into clients.  As in the scenario above, 1 out of 7 visitors to your website may pick up the phone and call you or provide their contact information through the contact form. What about the other 6 visitors; the ones that simply left the website? How many of those lost opportunities would you secure by simply having someone present, offering immediate assistance (24 hours a day 7 days a week)?

Welcome to the age of Managed Website Monitoring – a 24/7 proactive solution for converting more website visitors into leads – then into clients!

TV ads, radio, billboards, yellow pages, referral networks, Google Paid Search (PPC), Search Engine Optimization (SEO), Google Places and Blogging are all forms of marketing. When used correctly, any one of these marketing vehicles will deliver a steady flow of qualified visitors to your website. As the flow of new visitors reaches the website, the next step is to convert as many of those visitors into clients. This is the critical step that defines your return on investment for the marketing dollars spent each month and, ultimately, the earning potential for your law firm.

Unfortunately, up until now, this is also the step where even marketing savvy law firms find themselves with limited options at their disposal. Once a visitor reaches the website, most law firms adopt a “wait and hope” approach, relying on the chance that more than just a few visitors will take the initiative to call in or fill out a contact form.

Replacing the Hope Approach

Managed Website Monitoring (Live Chat Services) provides a real-time view of your website activity and the power to deliver immediate assistance to each visitor.  There are several options when it comes to implementing a live chat feature on a law firm website.  A firm can either handle the live chats in-house, or they can hire a professional service to manage the chats.  If a firm prefers to have this service outsourced, Consultwebs highly recommends choosing a legal-focused chat service provider who has significant experience working with law firm clients and prospects.  Recommended options are listed below, but first, it is important to understand the service and its benefits.

How it works

• A small piece of code is installed into your Web pages.
• Moments after entering your website, the visitor is greeted and given the option for immediate assistance via a “chat” with a live agent. Statistics show that a significant number of visitors welcome the offer of immediate assistance.
• The live agent collects full contact information and a summary of the potential case.
• Upon completion of the chat, the potential client’s “chat transcript” is sent to the law firm (if the service is outsourced). Depending on what service you have, it can be delivered to an email address, to a SmartPhone or directly to a CRM.

Benefits

• Significant Increase in new client sign-up rates
• Timely delivery of new leads increases the chances of a law firm being the first to respond to potential clients – dramatically improving the odds of signing a client.
• 24/7 real-time website monitoring and proactive visitor engagements (depending on the package chosen). You never know when the ideal case will arrive at your website. Live chat enables your firm to greet arriving visitors at all hours of the day or night – every day of the year.
• Convert website visitors that otherwise would have simply left your website.
• A lead generation service designed exclusively for the legal industry will understand your potential clients and qualify each appropriately.
• Exceptional customer experience. Clients will be impressed by the law firm’s ability to provide real-time online assistance.
• Affordable and cost effective
• Results can be measured on day one. Most marketing and lead generation platforms require an extended amount of time before results can be achieved.

Every law firm is different and, naturally, has different goals, expectations and preferences.  Consultwebs has spent considerable time analyzing live chat services throughout the United States, as well as overseas.  If a firm prefers to manage a live chat service in-house, Consultwebs recommends using Olark.com.  The disadvantage of using an in-house chat service is that when your firm’s secretary, paralegals or attorneys are unavailable, so is the chat service on your website.  Bathroom breaks, lunch hours, after office hours and on weekends are all opportunities for potential clients to engage in a live chat with your firm.  If you are unavailable, the internal chat service is not offered.  Also, having a lawyer manage a chat service can be quite expensive, especially if he/she is engaging in a chat hourly, or even daily.  Taking the above into consideration, there are two cost-effective and highly successful chat service providers that Consultwebs.com is confident recommending.

Client Chat Live

Front Row Consultants is the developer of Client Chat Live, designed exclusively for the legal industry. Two of the company founders are practicing attorneys.  Given its advanced ability to increase ‘visitor to lead’ conversion rates, proven as high as 400%, the Client Chat Live platform is very affordable and highly effective. The Client Chat platform offers 24/7 coverage, as well as after business hours and weekend coverage, based on a law firm’s preferences.  Client Chat Live offers a month-to-month commitment, as well as a 30-day money back guarantee if a law firm is not happy with the results obtained after the first month.  The company prides itself on sending the “chat transcripts” immediately after taking the chat – enabling their clients to quickly respond to inquiries and secure cases.  Client Chat Live has law firm clients across the U.S. and would make a good fit for any law firm who is looking to increase its conversion rate from their website(s.)  You can see an example of Client Chat Live at the Bakersfield Injury Lawyers of Banafsheh, Danesh & Javid, P.C. website.

Ngage

Ngage, a division of Cloud8Sixteen, Inc., was founded under the realization that the Web experience could be vastly improved by connecting consumers with Web assistants via 24/7 live chat.  As the result of their research, they learned that law firms were achieving low, single digit conversion rates from their online marketing efforts.  By tracking Internet surfing habits, they discovered that many of their clients’ visitors were qualified candidates, but they were simply browsing the Internet, jumping from site to site.  Ngage is able to transform a website from a static Web page into a live interaction in which the visitor is proactively “engaged” while they are on a law firm’s site, and before they hop onto the next.  Ngage currently works with attorneys in all major practice areas including personal injury, medical malpractice, family law, criminal defense, bankruptcy and more and has more than 400 law firm online chat clients.  You can see an example of NGage’s online chat service at the Toledo Injury Lawyers of Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A. website.

A Word of Caution

Be sure to check your Bar’s ethics rules and opinions before installing any chat service on your law firm website. Some state bars have moved to ban these services over ethical concerns regarding client solicitation and the possibility of the inadvertent formation of attorney-client relationships.

If you would like to learn more about the benefits of using online chat on your law firm website, which system you should choose and how to implement online chat on your website, feel free to contact us at marketing@consultwebs.com or (800) 872-6590.

Improve Your Law Firm Website Conversions with A Live Chat Service Program | Law Firm Web Marketing

One of the first steps a law firm should take when developing an online presence is to find a cost-effective and experienced Web marketing provider to handle its website design and Search Engine Optimization (SEO). There are several capable SEO firms from which one could choose, including Ad Agencies, general design / SEO firms, and legal specific design / SEO firms. Many non-legal focused SEO firms have experience and have achieved positive results in various industries. However, legal-focused Web providers can save your firm significant time and money because of their past experience in accomplishing the online goals of other lawyers and law firms.

When evaluating potential SEO providers, ask these three key questions:

1. Does the SEO provider fully understand the legal field?

You should ask the vendor how many law firm websites they have designed and optimized that are relevant to your practice areas. Review those attorney websites and call several of their law firm clients to find out what results they have achieved from their Web presence. If the vendor has not developed law firm websites, ask about their legal knowledge. Properly developed, relevant legal content will do more to achieve rankings and attract prospective clients than any other component of a website. Does the vendor have attorneys on staff? If not, you will likely be responsible for developing your own content for the website or you will spend a considerable amount of time reviewing and editing the content. That’s valuable time that is better spent on the practice of law. Additionally, you may have to educate the vendor on general ethics and other areas, costing you time and money.

2. Does the SEO provider take your visitors’ perspectives into account?

While this may seem like a trivial question, converting visitors into callers is one of the key factors to success on the Web. It goes without saying that potential clients must be able to find your website, and your website must persuade visitors to call or e-mail for more information. Potential clients typically look at more than one law firm website when choosing a lawyer. To gain their business, you must have the information, resources and answers they are seeking. Many non-legal design companies put their emphasis on the aesthetic aspects of a website without considering the details that will make the law firm’s website successful. For example, they may not understand what a visitor may be feeling when looking for help and resources after suffering a serious injury in an automobile accident. The non-legal SEO company may not know that lawyer bios are the second-most visited page on a legal website (second only to a law firm home page), and they may not understand the necessary components for a law firm’s home page. A legal-focused Web design and SEO company will have your potential clients in mind when designing and maintaining your Web presence.

3. Does the SEO provider have the Internet knowledge and online network to achieve rankings for you?

Few non-legal SEO firms have the resources and expertise to implement all of the numerous components required to make you successful on the Internet. Finding high quality and relevant incoming links is a critical initiative in any Search Engine Optimization campaign. If a non-legal SEO provider does not have the experience to develop your website so that it has value and is desirable to link to, you will receive few, high quality and relevant incoming links. Additionally, it is helpful if the SEO provider has supportive, relevant link resources available. For example, Consultwebs.com lists its clients in all of its applicable 80+ legal directories including LawyerProfiles.com, other relevant law firm directories, as well as non-competing law firm websites.

In addition, a legal-specific firm can provide recommendations and guidance on areas such as:

• Lawyer marketing associations;
• Free legal books;
• Legal marketing videos;
• Legal specific pay per click;
• Social media;
• Videos;
• A/B testing of legal websites;
• Legal specific call tracking from all sources;
• Advertising medium such as yellow page directories;
• Legal directories;
• Blog guidance;
• Competition and
• Numerous practical tips.

A non-legal SEO provider will not have the knowledge and resources to effectively provide these services.

Most law firms that invest in Web marketing have the same goal – to obtain high quality leads and cases. Some law firms try to save money by hiring a local design company or family member to manage the development of their site or optimization campaign. They may be highly qualified designers who can build beautiful, general purpose websites. However, as Dallas personal injury lawyer Robert Kraft once said, “A website that is cheap but doesn’t bring in cases is of little to no value to you.”

You can avoid losing time and money by investing in a design or SEO campaign with an experienced, proven and reputable legal web marketing company. Dale Tincher, Consultwebs.com’s CEO, wrote a comprehensive article on “How to Choose Or Evaluate Your Law Firm’s SEO Consultant.” We invite you to review it and contact us with any questions at marketing@consultwebs.com or call us at (800) 872-6590.

Three Questions To Ask When Choosing Your Law Firm’s Website Design and Search Engine Optimization Company | Law Firm Web Marketing