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Review the
directory. If few firms are listed, the directory is
either new or not well received. Call listed firms and
seeing if they have received clients from the directory.
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Most prospective
clients look for services on search engines. Test the directory's
visibility in search engines such as Google,
MSN,
Yahoo
and others. Test your location, area of practice and phrases.
Bear in mind that Google provides more than half of the major
search engines' results.
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See if the directory
advertises in Google and other search engines. Note the
ads at the right and top of the search engines.
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View the site's
search engine readiness by reviewing the meta tags. See the meta tags discussion on
Law
Web Marketing. Click on View > Source on your
browser and view the
program code. For example, the title should have no more than 100
characters. The key words section should have no more than
1,000 characters. The description should have no more than
200 characters. The meta tags should virtually mirror the
site's content.
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If your time is
limited, ask a knowledgeable
legal Web consultant to assist. An hour of a knowledgeable
consultant's time may save you a great deal of time and money.
A consultant may, for example, advise you to list in only one to
four of the main directories and use the remainder of your budget to improve
your main site's search engine effectiveness.
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If you are
considering renewing a search engine listing, review your
intake reports to see if you have received cases from the
directory.
