By Paul Julius on July 25, 2014 | 0 Comments

Tips and Tricks for Keyword Research

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(Part III in a series on keyword best practices in Google Adwords) In the last couple of “Keywords 101″ posts (part I and part 2), I have talked about the different match types available in Google Adwords and how they work. It is important to have an idea of how you will approach search queries …

By John Damron on July 15, 2014 | 1 Comments

Less Than Glowing Online Reviews of Your Law Firm–And How to Respond

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Nine out of 10 people consider online reviews as valid as personal recommendations, according to a recent study by BrightLocal. Your law firm must prepare for—and know how to respond to—negative reviews. (Note: this figure is up from 72% in 2012). Although 75% of online reviews are positive, any legitimate business should expect less than glowing reviews to appear as well, and consumers have come to expect them too. It ...

By Cindy Greenway on July 8, 2014 | 0 Comments

Nominations Close Soon for the 2014 Rainmaker Awards

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Successful marketing campaigns reap rewards for law firms—but what about the individual or team who created the campaigns? The annual Rainmaker of the Year awards honor top Rainmakers who positively represent the legal community with their creative marketing strategies. The Rainmaker awards are a community-building program to recognize excellence within the legal marketing industry. Rainmaker awards are presented for litigation and transaction practice areas in several categories: Small law firm: ...

By Tanner Jones on July 5, 2014 | 0 Comments

3 Web Content Practices That Will Make or Break Your Client’s Site

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Before the final “obvious” tasks of proofreading for grammar and spelling errors, before double-checking to avoid duplicate content, and before polishing the design and text on your client’s web pages, consider these web content development tasks: 1. Content must be unique and user focused. It should clearly follow the purpose of the page: the target keyword (KW)—think visitor’s question. 2. The page must speak to the targeted client base. Is ...

By Tanner Jones on June 30, 2014 | 0 Comments

Making These 3 Errors in WordPress Makes Your Law Firm’s Blog Less Effective

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Here are three common WordPress mistakes that will make your legal website less effective than it should be: 1. Posting content that is not unique, engaging or well designed. Unstructured information, filler materials and overly general articles do not motivate a user to interact with the site. Your goal should be to create content that users want to share or bookmark or research further by following your in-text links. 2. ...

By Tanner Jones on June 26, 2014 | 0 Comments

These 3 Adjustments Will Put Your Client’s Site on More Search Page Results

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1. Use Adwords, Wordtracker or Google searchbox suggestions to research the common search queries that people use to find specific topics. Use those keywords in your pages’ titles and descriptions, and throughout the content. One note: User experience ALWAYS trumps SEO. If you have a question about whether the resulting text on your page looks spammy, defer to the user experience. 2. Be consistent with the anchor text that you ...

By Tanner Jones on June 22, 2014 | 0 Comments

Why Should I Ever Link to Other Webpages or News Sources in My Blog?

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Linking to complementary information on other non-competing websites is a good practice, especially if the links point to authority sites with good content. Users reading your content will click on these hyperlinks instead of navigating back to Google to find more complete information. Also, Googlebot will detect links to good authority sites and might attribute your content as good quality as well. Think of links within your content like footnotes ...

By Tanner Jones on June 19, 2014 | 0 Comments

Tell Your Client to Do These Five Things Today to Improve Local Rankings

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Claim and verify your properties on Google Places, Bing Places and Yelp. Make sure business name, address and phone match the contact information listed on your website. Build an internal system for following up with happy clients to get reviews on Google, Yelp, Avvo and local review sites. Turn client questions into content. Have your staff create blog posts on a consistent schedule. Talk about the community and your involvement ...

By Tanner Jones on June 16, 2014 | 0 Comments

Fix These 4 Problems on Your Blog to Maximize SEO

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1.   Make It Useful Write about something that will provide value to the person reading it. Write with your audience in mind. Keep the writing simple but professional. Remember: Your clients do not have a law degree and if your writing confuses them, they will look for answers elsewhere. Think about your client base. Are they middle aged woman, seniors, mostly male, individuals with physical handicaps? Target your posts to ...

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