One Size Doesn’t Fit All, Especially with Legal Internet Marketing
From sofa covers to wrist watches, we are often told that one size will fit all. Even in the legal Internet marketing industry, many vendors will sell a “one size fits all” package to prospective clients and promise one-of-a-kind results. Nothing could be further from reality! One size doesn’t fit all; one size fits your …
Inbound Marketing for Law Firms: Let the Fish Swim into Your Net
Imagine a world where going fishing meant taking a net to the lake and waiting for the fish to swim into it. While that strategy might not make for an ideal fishing trip, the concept is ideal for marketing. Inbound marketing for law firms focuses on making it easy for people to find you and making your marketing appealing enough for them to convert and contact you when they are ...
Preparing for Medical Malpractice Legal Action
Medical malpractice cases surface regularly. A Johns Hopkins malpractice study, published in late 2012, revealed that surgical “never events” occur about 4,000 times annually in the United States. To bring that number down to scale, researchers estimated that all U.S. surgeons will, on average, leave a foreign object inside a patient 39 times a week, perform the wrong procedure 20 times a week, and operate on the wrong body site ...
Don’t Make These 5 Fatal Law Firm Photography Mistakes on Your Website
Consumers who visit your website make unconscious snap judgments based on how they see a product or environment (Jeanette McMurty, e4marketing). That’s why it’s critical that you make visitors feel comfortable on your site, especially since you may only have a few seconds to make an impression! Law Firm photography is a key component of the impression you make on your site’s visitors. They can make or break you. Be ...
Long Tail Keywords: A Critical Component of Your Legal Marketing Campaign
Let’s be honest. Search engine optimization seems like an alphabet soup of acronyms and odd-sounding phrases: SERP, SMP, anchor text, META tags, long tail keywords. In this post, you will learn what long tail keywords are and how they can generate more conversions for your law firm’s website. What are Long Tail Keywords? Long tail keywords are search terms that are not primary drivers of traffic to your site, but ...
2013 Avvo Lawyer Marketing Conference Has Record Attendance
Just under 300 attorneys attended the April 26th and 27th Avvo Lawyernomics2013 annual legal marketing conference at Bellagio in Las Vegas. Avvo, a leading online Q&A and ratings forum for attorneys and legal professionals, organized the conference which was themed, “Generate More Business Online.” The two day conference featured several leading speakers who offered the latest online trends and business development knowledge. The keynote speaker was Porter Gale an Award-Winning Marketing ...
Having Multiple Law Firm Websites Is a Dead SEO Strategy
Some search engine optimization (SEO) strategies will make legal marketing vendors a bundle of cash, but wastefully drain law firms’ marketing budgets. You may have observed that maintaining multiple websites for your firm is no longer an effective practice in the SEO world. Adding several small microsites used to be a successful method of boosting your firm’s online presence. In the past, SEO ...
Invitation To Join Consultwebs’ Web and Social Media LinkedIn Marketing Groups
If your law firm is interested in Internet marketing topics, we invite you to join our LinkedIn Lawyer Web Marketing Group. Topics include law firm SEO, design, video, PPC, content development and Internet data and trends. The listserv, Law Web Marketing, was developed to help lawyers obtain cases from their websites through innovative Web marketing practices. We also invite you to join our LinkedIn Lawyer Social Media Listserv. The Group (similar to a listserv) helps ...
Bad Law Firm Reviews? Here’s How To Handle Them
As business owners, there is nothing better than reading about how satisfied a client is with your services in a positive review. Unfortunately there is another side of the coin — the negative review. Negative reviews, as Yelp puts it, “Can feel like a gut punch.” If you or your law firm have received a bad review, do not despair. This can be a great opportunity for your firm if ...
